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Timeline
when there's light - 2007
2007 - 2011
2011 - 2014
2014 - 2015
2016 - Present
I studied Rhetoric here. Yep, it's a major that focuses on learning why people are persuaded...unfortunately, it does not include how...
Project manager
Design material consulting with the No.1 firm in the industry...but I was doing marketing...
Creative lead
Sports marketing, experience on large scale event design and management
Joined the MIIPS program, focusing on product and service innovations.
What's more, the program name is so long that it takes 2 lines on my diploma
Joined as an intern, now I'm working as Expert - Associate Partner.
Happily helping fortune 100 companies on digital transformation, product & service innovation and design team building
So here's something about me...
When I was participating the Global Service Design Jam (It's really cool in case you haven't heard of it), I was trying to convince my team to design a Virtual Reality dog that can help you to make decisions by flipping the coin.
Why? I don't know...but the only thing I know was that no idea was a bad idea, the important thing is to quickly visualize, test and probably fail for a couple of times.
Product & service innovation is like shooting to the moon, and the reality would always pull us back.
But when you shoot for the 2nd floor, you get pulled back to the ground.
When you shoot for the moon, you get pulled back to the international space station.
Not too bad right?
Project list
My project experience
help industry leaders establish a user-centric mindset and grow design capability to enable major transformations, especially in Energy, Utility & Agriculture
2022
Helped a leading North American utility for its digital transformation across multiple business units to unlock ~100M impact
My Role​​
Design & digital leader across 3 BUs and 5+ journeys / help built the internal design team 0 to 1
Unlock ~$100M value for the utility leader through digital enablement and journey redesign across BUs, while establishing digital capabilities for sustainable progress
2021
Create a new sustainable business for a world-leading agriculture company
My Role​​
Leading design workstream & value prop identification
Successfully help the agriculture leader to establish a new sustainable business, and leverage design thinking to increase enrollment over 200%
Redesign the portfolio & 5-year roadmap for a leading Mid-west utility leader through design-thinking approach
My Role​​
Design leader of 2 high impact value cases
Effectively helped the utility giants to restructure its $20M portfolio & project roadmap through a series of workshops, as well as a spearheading sample deep-dive project for Distribution BU
2020
Help a Mid-Atlantic utility leader to support 3M+ low-income customers through digital transformation
My Role​​
Design leader of 3 journeys & coaching establishment of the internal design team
Successfully led 3 design workstreams with in total of 6 projects to completely reimagine the holistic customer experience, especially for the customers who need help during the COVID-19 world.
2019
Empower utility giants with agile product innovation capabilities through digital transformation
My Role​​
On the ground design lead of 2 journeys & coaching establishment of the internal design team
Helped the hundred years old utility monopoly establish internal digital product and service design capabilities by leading multiple successful product innovation projects on energy efficiency and electric operations
and a lot more...
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